Case Study Example | Topics and Well Written Essays - 750 words - 43

Case Study Example The current trends in the dog food category show that continued expansion of the industry is anticipated in the future, There are various ways in which dog food category can be segmented. For instance, it can be segmented into low price segment, mainstream segment, and the premium segment. The low price segment feature brands such private label, the mainstream segment feature brands such as Pedigree and Alpo while the premium feature brands such as Purina One and Iams. Of the three segments, the premium segment is believed to be of the highest quality followed by the mainstream segment and finally the low price segment. The price charged on a brand is largely dependent on the segment in which it belongs. Dog food brands from the premium segment are the most expensive among the three segments. Brand marketing has proven to be among the best business tactics in the dog food industry.  In  essence.  Brand marketing gives a company competitive advantage over the competitors. The influencers of brand purchasing of dog food are the dog owners. Some dog owners favor certain dog food brands and, therefore, they cannot buy other brands. In addition, the purchasing power of the dog owners influences brand purchasing decisions. In essence, sometimes dog owners are obliged to purchase a particular brand by their financial status. However, the trend is changing since with time the dogs eating habit have proven to influence brand purchasing decision. Some people enjoy watching their dogs eat. In this regard, they would by a brand that the dog favors. In other words, dog owners  would buy the brand the dog enjoys to eat. Some dog owners have attested that their dogs only eat certain food brand. A recent study has shown that the levels of brand loyalty have grown high due to various factors. For instance, research has shown that quality affects consumers’ loyalty to a particular brand. Brand designing and

Ulrich Zwingli - A Religious Reformer Research Paper

Ulrich Zwingli - A Religious Reformer - Research Paper Example Nor was it by the ancient Church of the Swiss, until convents turned missionaries into monks, and monks turned the gospel into fables, and these fables led the people to believe that the pope was the Vicar of Christ, and that Mary should be adored as the Virgin and as the guardian of the Church (REV. WM. M. BLACKBURN 1868, 12-20) It is by this lie, that Ulrich Zwingli stretched his dowel in the direction of reformation of the church. The flagrant corruption, and â€Å"the lie of celibacy† were a constant thorn in the belief that Ulrich held in his conviction to the true cause of Christ; But not without the controversy of expulsion and severing of the ties with Rome. In this period, and in the periods that had passed, there had been Turmoil in the church, of the celebrations and the Book of Christ. Many reformers of the time questioned the role of these celebrations and the controversy of them not being found in the Bible. The statement he makes in his works clearly indicates his feelings towards the papal conclave;That Christ is the only eternal high priest, wherefrom it follows that those who have called themselves high priests have opposed the honor and power of Christ, yea, cast it out. (Meyer 1912, 2007 , 2007) By no means did he shy away from controversy, but in his belief in ‘truth’ and his understanding of humanity, did he engage in writings of change, and politics, and distributed them commonly even in Rome, where his works were proscribed, the prelates still treasured his books, devoid of true acquaintance that he indeed authored those works they so loved. 1.1 WHO WAS HE? ‘God has granted me,’ said he, ‘f rom my boyhood to devote myself to the acquirement of knowledge, both human and divine. ... I acknowledge myself to be a great sinner before God, though I have not lived an immoral life, and on no occasion has discipline been exercised upon me.’ (REV. WM. M. BLACKBURN 1868) Born in the Year 1484, in January at Wildhaus, Switzerland, Ulrich was named after his ‘Ammann’1 Father, Ulrich the senior. His Uncle Bartholomew Zwingli also the Dean of Wesen, came and baptized him. Ulrich was born in a family of eight sons and one daughter. Ulrich was the third. As a young boy, living in the mountains, and had the chance to feel the presence of God in his surroundings. He would watch the animals and the people, and listen to tales from his grandmother, until at nine, from a suggestion by his Uncles, his father took him to Wesen, and laid him in the hands of his Uncle Bartholomew with the words; â€Å"You have put lofty ideas into Ulrich s head, and now I have brought him, so that you may try What he can do† (REV. WM. M. BLACKBURN 1868) In the spirit of the school of the times in Wesen, Bartholomew Zwingli, seeing that the education at the common schools was not good enough, contacted his friend the master of St. Theodore George Binzli, at Basle. Here, Ulrich grew faster in knowledge that he made new enemies in the older boys, at the age of thirteen, he was sent to Berne, where later after there was a trial by the monks of Dominica to convert the young bright mind, he was sent to Vienna In Austria, where he met two new friends that would help him grow in leaps and bounds. In such dedication, Ulrich Grew a devoted catholic, raised in the values and commissions of the church, and it can be said that he never really faced the world of corruption and sin in such a way that salvation would to him make a big impact than another reformer, born only a few weeks earlier, Mr. Martin Luther of the Lutheran reformation. There is no saying, that in his †Å"safety† at Basel, Bern and Vienna, from where upon receiving his qualification in Arts, he joined the service of the Roman Catholic Church, Ulrich was far protected from facing the temptations of this world in so much that his tilt towards the ‘females’ was strong enough when he faced the sleaze. This was one of the conflict points that Ulrich had with the